Do you add value to your customers? This is a question which every B2B vendor should ask themselves. After all, if you’re not adding value, how will you grow your customer base, and therefore your business?
Here at Synergi, we make adding value a priority. In fact, we have the company mantra: “Service. Knowledge. Value.” With ‘value’ being the third (and arguably most important) pillar of this mantra.
We endeavour to add value to our partners, through the provision of sales enablement finance. This adds value by overcoming budget objections, reducing customer hesitation, and by shortening the sales cycle.
And what’s more, sales enablement finance can help you to add more value to your customers. This is because the word ‘value’ is frequently used to describe something which is deemed as affordable.
As a result, sales enablement finance adds value to your solutions by making them more affordable. Therefore, the value that your products and services provide is augmented by their payment option.
Think of it this way, your mobile phone adds value through its functions, making calls and texts, etc. But what makes it look even more valuable at the point-of-sale is that you can pay on a contract.
Not only does the product do everything that you need it to, but you can pay for it in a way that suits your cash flow. Or at least, in a more affordable way than paying a large upfront sum at the point-of-sale.
Overall, sales enablement finance is to your products what a contract is to your mobile phone. If you think that an affordable payment option has a positive impact on B2B sales, start offering one now.
How to add value through an innovative payment option
Sales enablement finance is commonly used by the sellers of B2B solutions. These vendors typically offer their customers a finance payment option in order to improve their sales performance.
B2B solutions are notoriously expensive. Therefore, salespeople often encounter budget objections and hesitation. These problems are a drain on their valuable time and stop them from closing further sales.
Sales enablement finance overcomes these obstacles by breaking costs down into a manageable series of installments. As a result, the products look much more affordable and much more appealing.
Vendors who offer finance subsequently go through quicker transactions. They receive full, upfront payment within 24 hours, giving salespeople time to make prospecting calls and pursue other opportunities.
How is this possible? Simple. We invite a commercial lender into the transaction. The lender will buy the solution from the vendor. And the customer will make their monthly repayments to them.
What is the Synergi Partner Portal?
Synergi’s B2B vendors offer finance on their products and services through our multi-award winning portal. The Synergi Portal is a sales enablement tool which is free to use. And what’s more, it allows you to carry out four key functions. These include:
You can create a bespoke finance quotation for your customer. It will even have your company logo featured on it.
The Synergi Portal is integrated with Companies House and Credit Safe. You can therefore run credit appraisals on customers.
Tell your broker that a quote has been given the green light by converting it into a deal. Synergi will then secure the finance.
And last of all, you can track your deals through the underwriting and documentation process. This keeps you in the know.
Do you want to add more value to your products and services with a creative payment solution? Then visit our enquiry page and register for a demonstration of the Synergi Partner Portal.