Sales aid finance is commonly used by the sellers of B2B solutions. These vendors typically offer their customers a finance payment option in order to improve their sales performance.
B2B solutions are notoriously expensive. Therefore, salespeople often encounter budget objections and hesitation. These problems are a drain on their valuable time and stop them from closing further sales.
Sales aid finance overcomes these obstacles by breaking costs down into a manageable series of installments. As a result, the products look much more affordable and much more appealing.
Vendors who offer finance subsequently go through quicker transactions. They receive full, upfront payment within 24 hours, giving salespeople time to make prospecting calls and pursue other opportunities.
How is this possible? Simple. We invite a commercial lender into the transaction. The lender will buy the solution from the vendor. And the customer will make their monthly repayments to them.
What are the benefits of sales aid finance?
There are six benefits of sales aid finance. And these are that finance can:
- Overcome budget objections,
Budget objections are the number one reason why a sale does not go ahead. However, sales aid finance overcomes this obstacle by breaking the cost down into a number of repayments.
- Shorten your sales cycle,
A drawn-out sales cycle is a massive waste of a B2B salesperson’s time. But when you offer a point-of-sale finance option to your customers, the solution will look more appealing.
- Reduce the need to discount,
If you’re constantly having to offer a discount in order to convert a sale, finance can help. You will not need to offer a discount because the total cost is broken up into a series of manageable installments.
- Give more opportunity to up sell,
When you offer an affordable payment option, you are able to up sell better. Your customers will be more willing to add products and services to their package, at a small increase to the cost per month.
- Remove any risk to you,
When you offer ‘staged payments’, you are left waiting for payment in full. And there’s always a risk of customers not paying. But with sales aid finance, you’re paid in full and upfront by a lender.
- And get you paid quickly.
Once a customer chooses a finance payment option, you could be paid within as little as 24 hours.
What is the Synergi Portal?
Synergi’s B2B vendors offer finance on their products and services through our multi-award winning portal. The Synergi Portal is a sales enablement tool which is free to use. And what’s more, it allows you to carry out four key functions. These include:
You can create a bespoke finance quotation for your customer. It will even have your company logo featured on it.
The Synergi Portal is integrated with Companies House and Credit Safe. You can therefore run credit appraisals on customers.
Tell your broker that a quote has been given the green light by converting it into a deal. Synergi will then secure the finance.
And last of all, you can track your deals through the underwriting and documentation process. This keeps you in the know.
Are you considering sales aid finance for your B2B customers? If so, then submit an enquiry for a demonstration of the Synergi Portal. One of our friendly brokers will be in touch with you soon.