Does your company offer B2B products and services? If so, how are your sales figures looking?
We have no doubt that they’re looking healthy, but it’s human nature to want to improve. You might think that the only way to make your products look more appealing is to adapt them in some way.
And this would be a job for your product development team, right? Wrong! It might sound unusual, but you can breathe life into your products at the point-of-sale with an innovative payment solution.
We all know that B2B products and services are typically expensive. And this can deter prospective customers. Or at the very least, it can cause them to hesitate when signing on the dotted line.
However, you can overcome this obstacle by offering a finance payment option at the point-of-sale. That way, your customers will not empty their cash reserves, like they would if they paid in cash.
Instead, they will pay through a series of manageable installments, utilising their company cash flow. This overcomes problems like budget objections, customer hesitation, and constant discounting.
And this is all thanks to something called ‘sales enablement finance’.
What is sales enablement finance?
Sales enablement finance is commonly used by the sellers of B2B solutions. These vendors typically offer their customers a finance payment option in order to improve their sales performance.
B2B solutions are notoriously expensive. Therefore, salespeople often encounter budget objections and hesitation. These problems are a drain on their valuable time and stop them from closing further sales.
Sales enablement finance overcomes these obstacles by breaking costs down into a manageable series of installments. As a result, the products look much more affordable and much more appealing.
Vendors who offer finance subsequently go through quicker transactions. They receive full, upfront payment within 24 hours, giving salespeople time to make prospecting calls and pursue other opportunities.
How is this possible? Simple. We invite a commercial lender into the transaction. The lender will buy the solution from the vendor. And the customer will make their monthly repayments to them.
How do I offer a finance payment option for my products?
Synergi’s B2B vendors offer finance on their products and services through our multi-award winning portal. The Synergi Portal is a sales enablement tool which is free to use. And what’s more, it allows you to carry out four key functions. These include:
- Quoting
You can create a bespoke finance quotation for your customer. It will even have your company logo featured on it.
- Appraising
The Synergi Portal is integrated with Companies House and Credit Safe. You can therefore run credit appraisals on customers.
- Converting
Tell your broker that a quote has been given the green light by converting it into a deal. Synergi will then secure the finance.
- Tracking
And last of all, you can track your deals through the underwriting and documentation process. This keeps you in the know.
Do you want to breathe life into your products through sales enablement finance? If so, then submit an enquiry for a demo of our Partner Portal. We’ll show you how it works and get you onboarded.
But if you would like to learn more about point-of-sale finance, contact our friendly brokers by calling 0333 242 3311. Or email us at info@synergi-finance.co.uk. We look forward to working with you.
