Machinery Finance
Many businesses want to manufacture their own products and provide comprehensive services. Some are happy to approach suppliers or subcontractors in the short-term, but to be self-sufficient is the ultimate goal. And this is very achievable with the diverse range of machinery that can be bought.
The only problem with this is that machinery is often a massive investment. This can drain a company’s cash reserves and prevent further investment elsewhere in the business. So how can vendors of plant and machinery encourage B2B customers to buy?
This is easy when vendors employ machinery finance. By offering this, a customer can spread the cost of products and services through manageable repayments. And, when they spread the cost, customers can maintain a healthy cashflow and invest in other departments.

Why should I offer machinery finance?

Increase Your Sales
Our research has shown that companies which offer finance can see a sales increase of up to 63%. This could give your company the income boost that it needs to grow and invest.

Reduces Procrastination
Offering finance at the point-of-sale reduces customer procrastination and overcomes budget objections. This allows salespeople to close deals quickly and move on to the next prospect.

Becomes Part of Your USP
Giving your customer the option of finance can become part of your USP. This can give you an edge on your competitors when you serve in a crowded market.

Increases Customer Retention
When your customer gets a taste of your products and services at an affordable monthly cost, they will be hooked. So, when their term comes to an end, they will likely seek a renewal or an upgrade.

Decreases Margin Loss on Discounts
With finance, you will not have to offer your customers a discount to make your products more affordable. It can increase your sales without sacrificing your margin.

Up-Sell and Cross-Sell with Ease
The repayments on finance can become a part of a customer’s monthly budget. So, when their term ends, you know they can afford similar or upgraded products with small payment increases.
Types of machinery finance:
Did you know that there are six types of sales aid finance? Here is a list of the four that would be the most appropriate for machinery finance:

This is the most typical form of finance, where monthly repayments are made over an agreed term.

This involves a discount of up to 50% on the first 6 months, but the subsequent repayments will increase.

This allows a vendor to offer a ‘blind discount’ when their sales are stalling or they’re launching a new product.

This allows vendors of products and services to sell both through monthly repayments.
Fill out your details below and we’ll book you in for a FREE no obligation sales performance review and send you our Sales Booster Pack.

Types of machinery finance:
Did you know that there are six types of sales aid finance? Here is a list of the four that would be the most appropriate for machinery finance:

This is the most typical form of finance, where monthly repayments are made over an agreed term.

This involves a discount of up to 50% on the first 6 months, but the subsequent repayments will increase.

This allows a vendor to offer a ‘blind discount’ when their sales are stalling or they’re launching a new product.

This allows vendors of products and services to sell both through monthly repayments.
Fill out your details below and we’ll book you in for a FREE no obligation sales performance review and send you our Sales Booster Pack.
