Why You Should Offer Finance to Your Customers

As a business owner or senior manager, you’re a pro at helping people to see how your B2B products and services will benefit them. It could be that you supply office furniture, IT systems, renewable energy solutions, commercial refurbishments, plant machinery or have a different type of offering entirely – whatever the case, it’s crucial that you give customers what they require in an accessible way.

The key problem that comes with the B2B sales process isn’t initiating a conversation or gaining the prospect’s trust, it’s knowing that they can afford your products and services. Something as simple yet impactful as cash flow can completely scupper your sales cycle, which is why you need to offer a high-quality flexible finance option.

What is Synergi Partner Finance?

We established Synergi Partner Finance with the mission to help businesses achieve more sales through financial flexibility. We do this through the ability for your customers to pay in manageable instalments rather than as a single upfront sum, helping them to benefit from your products and services right away.

Whilst this arrangement allows the buyer to look after their cash flow, it also benefits your own in the process. Gone for good are the late payments, multiple hours spent chasing invoices and the frustration that comes with disrupted revenue – by offering finance, you make it a smooth process for everyone involved.

Not convinced? Below are some of the many advantages that come with giving your customers the option to take out finance.

Close more sales

Businesses that offer point-of-sale finance through a trusted vendor are 63% more likely to close a sale right there and then. This means a smoother, faster and more efficient sales pipeline that doesn’t become clogged with leads who are umming-and-ahhing over the price.

Enhance your brand image

Finance is often associated with very large brands, as it reflects a certain level of professionalism and prestige befitting a long-established company. Including finance options sets your business aside as a reputable and trustworthy supplier of first-rate solutions.

Sell more right away

On many occasions, finance inspires a customer to decide against the cheapest option and explore more comprehensive alternatives. For instance, if you supply renewable energy solutions, your customers are more likely to look into larger systems that bring a greater return on investment thanks to the fee being split across a manageable schedule.

Upsell and cross-sell

Rather than supplying your products and services, taking payment and then ending the transaction, finance is a great way to maintain an ongoing relationship you’re your customers. In the process, you gain the opportunity to market your latest solutions to them without coming across as intrusive. This can often lead to a customer choosing to upgrade existing assets in the future, as well as exploring what else you can offer them.

A swift and simple process

Integrating the Synergi Partner Portal with your sales channels enables visitors to view their finance options in just a few clicks. The simpler the user experience, the higher the volume of new sales you’ll receive.

Start offering finance today

We guarantee that offering finance will empower your marketing and sales strategies. Give us a call on 0333 242 3311 to find out more about Synergi Partner Finance.

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