As a supplier of B2B products and services, you’ll have invested a lot of time and effort into fine-tuning your offering to achieve ultimate levels of quality, consistency and value. You understand exactly which types of businesses will benefit most and you’re ready to deliver them in an effective way, yet the customer’s budget and cash flow is often a major barrier between gaining interest and completing a sale. This is where sales aid finance comes into play.
What is sales aid finance?
If you regularly encounter prospects with insufficient budgets or already have customers who are paying outside of your payment terms, this can greatly affect your sales pipeline, cash flow and profit margins. Sales aid finance, also referred to as vendor finance and supplier finance, is a mutually beneficial solution that allows you to take on more work whilst making it easy for your customers to afford the fee.
Synergi Partner Finance is our flexible point-of-sale finance solution. It gives you the freedom to offer your customers an affordable monthly payment plan, which can mean the difference between vague interest and the signing of a contract.
What can sales aid finance be used for?
Any business that supplies B2B products and services can take advantage of sales aid finance. Excellent examples are office refurbishments, IT solutions and renewable energy systems, with countless other offerings being eligible too.
Rather than the customer having to pay for the full service all in one go, we finance it for you. Say goodbye to sales leads growing cold or a sale going ahead but payments consistently being received way outside of their due dates.
Whether you’re transforming a commercial space, installing a cloud computing infrastructure, helping a business to become energy-efficient or supplying any other B2B service, the project is made possible thanks to a manageable payment calendar.
Shorten your sales cycle
The sales process doesn’t even begin unless your B2B products and services are relevant to a customer. Initiating a valuable dialogue is half the battle, but the rest can unfortunately take a long time to achieve simply due to a restrictive budget on the customer’s part.
Sales aid finance totally removes this problem by making your services accessible without reducing your prices. The result is a much faster sales cycle and a significantly stronger cash flow. Point-of-sale finance through a reputable supplier such as Synergi is a highly effective solution, as businesses that offer a finance option are 37% more likely to close a sale as a result of being more agile and flexible.
Remove the risk entirely
Offering your own finance terms is risky business, plus it involves tedious and time-consuming administrative processes or even legal action when a customer fails to pay their bill.
We take away this headache by financing the project, which is then handled by your dedicated account manager who is always on hand for questions and updates. This enables you to focus on more important things, such as delivering exceptional service and growing your business in line with your goals.
How do I know a customer can afford it?
Whilst our flexible finance solutions are designed as a win-win solution, there will most likely be some prospects who secretly can’t afford to go ahead. We ensure that you only take on work with businesses that have the ability to make the repayments by carrying out credit reports and delivering credit summaries. This is in everyone’s best interests, as it means that you never start projects that will fall flat and the customer doesn’t invest more than they can comfortably afford.
Meanwhile, we’re a responsible finance partner, which is why our finance solutions are specifically created so that they won’t affect your customers’ existing borrowings such as loans and overdrafts.
Find out more about sales aid finance
Ready to increase your sales and cash flow? Give us a call on 0333 242 3311 and let us know how Synergi Partner Finance can help.